Since 1918, El Wakil family has been aiming to ensuring that tradition is harmoniously combined to progress through its business operation. The family's main target was to create a better tomorrow through its business conduct.

Always with the future in mind, it is the family's aim to follow the social and economic evolution and to continue with the same dynamism and success that it was known for. It is also the family's focus to maintain the vanguard character of the family's firm with respect to the consumer needs, and to offer the best available service and product for its end users.